A vast range of souvenir china was produced from the 1880s up to the 1930s to cater for what was then a new market of working-class holiday-makers who had begun to flock to the seaside from the industrial towns. Workers and their families could now travel to places that previously only the rich had enjoyed and they wanted distinctive souvenirs to take home as mementoes of their visit or as gifts for friends and relations. The firm of William Henry Goss was the first and most prolific manufacturer of porcelain items, in many shapes and sizes, bearing the name of a specific town or resort and adorned with the place’s coat of arms, but they had many competitors. Although the craze for such souvenirs ended before the Second World War, heraldic souvenir porcelain has become a popular field for collectors. In this book, Lynda Pine describes how souvenir heraldic china developed over the years and illustrates many examples and a selection of makers marks.